February 3, 2016

I-3 Center — Research and Creative Activity

Sheehan Article in Ad Age

ADV Associate Professor Brian Sheehan’s article, “More Effective Native Advertising Is a Solution to Ad Blockers: Advertisers Need to Create Ads That Gives Value to Consumers’,” was published online in Ad Age February 3, 2016. To read the entire article, click on the link below.

http://adage.com/article/digitalnext/effective-native-ads-a-solution-ad-blockers/302476

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