JOYCE HERGENHAN AUDITORIUM, NEWHOUSE 3
November 11, 2015, 6:30pm to 7:30pm
As president of GroupM Multicultural, Gonzalo Del Fa plays a key role in all aspects of the multicultural media and marketing efforts initiated by GroupM agencies (Maxus, MEC, Mediacom, Metavision, Mindshare and Red Fuse). Under his leadership, GroupM Multicultural handles over $700 million in billings from clients such as AT&T, Unilever, Anheuser Busch, General Mills, Target, Mars, Netlfix, VW, Nestle, Subway, Colgate, Bayer, Kimberly Clark and KFC.
Del Fa first joined GroupM family in 2003 as managing director of MEC Argentina. In 2006, he moved to New York to launch MEC Bravo and in 2009 he was instrumental in combining all the agencies under the GroupM Multicultural banner.
Del Fa started his professional career at American Express Argentina and prior to joining GroupM, he worked for Visa, Hachette Filipacchi and Editorial Televisa.
His talk is titled “Marketing to a Multicultural Nation.”