September 9, 2015

Advertising — Department Chair Suite — Eric Mower Advertising Forum — Guest Speakers

Eric Mower Advertising Forum welcomes Chris Macdonald, President of McCann NY to speak at Newhouse School

Chris Macdonald, PrMacdonald_Chris_2013 headshotesident of McCann Erickson NYC, will be our first speaker of the Eric Mower Advertising Forum in the Herg Auditorium, NH 3, Thursday, September 10, 6:30pm.

He will be giving a provocative speech on “Advertising is dead; long live advertising”. There are many Newhouse alums (advertising, digital, public relations, television productions, etc.) currently working at this global and iconic agency.

I encourage you to attend the exciting event and learn the invaluable wisdom from Chris Macdonald, an highly accomplished and young leader in the ad business.

I look forward to seeing you at 6:30pm in the Herg!

James Tsao

Char, ADV Dept

 

Eric Mower Advertising Forum

2015-16

Thursday, September 10

6:30-7:30pm, Herg Auditorium, NH3

Chris Macdonald

President

McCann Erickson NYC

Macdonald_Chris_2013 headshot“Advertising is dead; long live advertising.”

Chris became President of McCann Erickson’s flagship New York agency in 2013. Under his leadership, the agency has been awarded expanded responsibilities on existing accounts, added new business and contributed to Advertising Age’s selection of McCann as “Number One ‘Agency To Watch’ in 2014”.

Earlier, as Chief Executive of McCann London for six years, he led that agency to considerable success including the win of significant new business, major creative awards and being named one of London’s three best agencies by Campaign magazine. McCann London also was a key member of the McCann Worldgroup team that handled the successful and high profile marketing program for the London 2012 Olympics.

A veteran of the London advertising industry for over 20 years, Chris previously held top posts at other high profile London agencies, including Lowe Howard-Spink; Publicis London as the agency moved into the top 5; and RKCR/Y&R after their merger in 1999.

In addition to driving business results for the agencies he has led, Chris has a track record of developing effective and lauded communications in virtually every marketing category and for many blue chip clients such as Coca-Cola, American Airlines and News International to name a few.

 

« Back to mainpage