August 31, 2015

Advertising — Department Chair Suite — Eric Mower Advertising Forum — Guest Speakers

2015 Eric Mower Advertising Forum Speaker Series

Welcome back! I hope you have enjoyed a wonderful summer!

I am delighted to announce that the Eric Mower Advertising Forum continues with the great tradition of inviting an impressive array of speakers in 2015-16.  We have successfully lined up seven high profile leaders in the ad industry to share their experience and wisdom with us.  More speakers will be announced later.

We will start off the Eric Mower Advertising Forum with Chris Macdonald, President of McCann Erickson, NYC, an iconic and legendary brand in the agency business, followed by several distinguished leaders representing their reputable agencies and institutions including Media Link, BBH, GroupM Multicultural, and Institute of Advertising Ethics of American Advertising Federation (AAF).  Each of these speakers has an incredible and inspirational story to be shared with students and faculty.  In addition, there are two professional workshops offered by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi and by Wally Snyder, Founder of Institute of Advertising Ethics and former President of American Advertising Federation.

Typically, I don’t include the list of spring speakers in this announcement, but I couldn’t wait to share with you that David Droga, founder of Droga 5 will be visiting us on January 26, 2016. Droga 5 is arguably the hottest global agency on earth.  Droga 5 recently won Cannes Lions’ Independent Agency of the Year!

The following is the full list of the speakers for now.  Their speech topics will be announced later.  Welcome you to attend the Eric Mower Advertising Forum in the Fall and Spring!

Warm wishes to the success of your fall classes!

James Tsao

Chair, ADV Department

Eric Mower Advertising Forum – 2015-16

Distinguished Speakers

(Open to the public)

Thursday, September 10

6:30-7:30pm, Herg Auditorium, NH3

Chris Macdonald

President

McCann Erickson NYC

 

Wednesday, September 23

11:00am-12:20pm, Room 101 NH1

Wally Snyder

Former President of American Advertising Federation

Founder, Institute of Advertising Ethics

 

Tuesday, October 27

6:30-7:30pm, Herg Auditorium, NH3

Michael Kassan

Chairman and CEO

Media Link

 

Wednesday, November 4

6:30-7:30pm, Herg Auditorium, NH3

Pat Lafferty

CEO

Bartle Bogle Hegarty (BBH)

North America

 

Wednesday, November 11

6:30-7:30pm, Herg Auditorium, NH3

Gonzalo del Fa

President

GroupM Multicultural

NYC area

 

Tuesday, January 26, 2016

6:30-7:30pm, Herg Auditorium, NH3

David Droga

CEO

Droga 5

 

Workshops

Wednesday, September 23

Wally Snyder

Former President of American Advertising Federation

Founder, Institute of Advertising Ethics

Workshop on Ethics for ADV 604 Seminar in Advertising Practice & Leadership (Closed session)

 

Friday, January 29, 2016

Kevin Roberts

CEO Worldwide

Saatchi & Saatchi

(Invite session only for ADV 425 Advertising Campaigns)

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